Eifron Hopper

‘Behind the clock’ legacy marketing – if you aren’t doing it, perhaps you should be

by Eifron Hopper

The decision to make a will and leave a legacy is often one that takes a long while. Find out how to engage with your supporters and deliver the legacy messages that will help them to make one of the most important gifts of all.

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About the author

Eifron has worked in the charity sector since 1993. Though he specialises in legacies, he has experience in a wide range of fundraising with both large and small charities. He has worked in legacies at RNIB and is currently Legacy Manager at the RNLI. Eifron is also a regular conference speaker and mentor.